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  1.           Focus on customer orientation is the development basis for Namachin
  2.           Our goal is a fast learner and a fast response organization
  3.           Competitiveness stability of any industry depends on quality, speed, flexibility, price and overall value creation for all stakeholders
  4.           Organizations are increasingly becoming knowledge based
  5.           Product life-cycle, including the formulation, design, color or packaging has been shortened
  6.           Customers are more demanding and competition becomes more intense
  7.           No market is not fully secure
  8.           Market development through creating a great distribution and sales network is our pivot policy
  9.           Past successful solutions do not necessarily solve today's problems
  10.           Without diagnosis and understanding the position of business it is not possible to find the right way of excellence.